Toshiba has finally gives in to the powers of Blu-ray after announcing about a month ago, that they will be developing a Blu-ray player. The Japanese electronics behemoth has already filed an application to join the Blu-ray Disc Association (BDA) due to the recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike.

Toshiba aims to give consumers Blu-ray players along with Blu-ray drive-loaded notebooks.

Some information on the Blu-ray Disc Association (BDA):

In 2005, the Blu-ray Disc Founders announced the creation of the Blu-ray Disc Association. The Blu-ray Disc Association, or BDA, re-incorporates the Blu-Ray Disc Founders group, but is now a voluntary membership group open to any corporation or organization with an interest in creating, upholding and/or promoting the BD formats. Those organizations engaged in research, development and/or manufacturing of any BD products or interested in developing and improving the BD formats are also encouraged to pursue membership. Furthermore, the group welcomes any company wanting to learn more about the format as it evolves.

[via Toshiba Japan Press Release]