Twitter, the popular social messaging utility which recently experienced a massive increase in traffic due to publicity, is experiencing a very high bounce rate!

Bounce rate is a term common to those who blog. If you have a high bounce rate, it means that users only check a single page and their off to the next one which can suit their fancy.

I guess I can use the term similarly for Twitter’s current situation. According to Nielsen, 60% of Twitter users fail to return after a month. This is certainly not a good sign for the Twitter bird! While Twitter has enjoyed massive growth with respect to traffic, they need to be able to sustain that in order to stay in the game.

I, very much doubt, that Twitter would have been able to achieve the massive gains in traffic without being publicized by celebrities. Ashton Kutcher, who recently hit the 1.5 million followers milestone, may very well be the most popular celebrity on Twitter.

The service, which was established sometime during 2006, was pretty obscure until recently in 2009, when it started to gain recognition on the worldwide web. What probably attracts some Twitter users is the fact that there are celebrities who hang around on Twitter and tell people inside stories on their personal life. And… that a celebrity would possibly directly reply to them. Oh, I can’t imagine the goosebumps some people get when celebrities reply to them! Don’t get me wrong, I’m not against that. It’s just not my thing.

[via Twitteratti]